Professional A/B Testing on Website for Maximizing Conversion Rate e-Commerce Website

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

All websites on the web have a goal - a reason for them to exist

• eCommerce websites want visitors buying products
• SaaS web apps want visitors signing up for a trial and converting to paid visitors
• News and media websites want readers to click on ads or sign up for paid subscriptions

Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate". Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.

A/B testing allows you to make more out of your existing traffic. While the cost of acquiring paid traffic can be huge, the cost of increasing your conversions is minimal. To compare, a Small Business Plan of Visual Website Optimizer starts at $49. That's the cost of 5 to 10 Google Adwords clicks. The Return On Investment of A/B testing can be massive, as even small changes on a landing page or website can result in significant increases in leads generated, sales and revenue.

Almost anything on your website that affects visitor behavior can be A/B tested.

1. Headlines
2. Sub headlines
3. Paragraph Text
4. Testimonials
5. Call to Action text
6. Call to Action Button
7. Links
8. Images
9. Content near the fold
10. Social proof
11. Media mentions
12. Awards and badges

Advanced tests can include pricing structures, sales promotions, free trial lengths, navigation and UX experiences, free or paid delivery, and more.